“Viewers 64-85% More Likely to buy after watching a product video”
An interesting article from KISSmetrics about the power of online video to move products and services.
I expressed my feelings on this topic in this post a few months ago.
If you aren’t running video on your site, what are you waiting for?
Have a business? A physical, local business?
Before you dump a ton of cash into local TV spots hoping to bring in customers consider this recent study by Nielsen.
“Online video ads have a 65% general recall compared to 46% for TV ads. Brand recall online is also higher — 50% compared to TV’s 28%. Message online recall is 39% compared to TV’s 21%. Likability is at 26% online, compared to TV’s 14%.”