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The Intangibles

On 26, Apr 2012 | 6 Comments | In Marketing, Speaking for Myself | By John

What makes a movie enjoyable?
I’m not talking about brilliant, groundbreaking or any other Oscar® promo-style hyperbole. I mean, why is one movie engaging while others are just empty calories? Read more…

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In Marketing

By John

Online Video Moves Your Products

On 17, Jan 2012 | No Comments | In Marketing | By John

“Viewers 64-85% More Likely to buy after watching a product video”

An interesting article from KISSmetrics about the power of online video to move products and services.
I expressed my feelings on this topic in this post a few months ago.
If you aren’t running video on your site, what are you waiting for?

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In Marketing

By John

Merchants! Ditch Fragmented TV. Online Video is the Future of Your Business.

On 20, Nov 2011 | 2 Comments | In Marketing | By John

Have a business? A physical, local business?
Before you dump a ton of cash into local TV spots hoping to bring in customers consider this recent study by Nielsen.

“Online video ads have a 65% general recall compared to 46% for TV ads. Brand recall online is also higher — 50% compared to TV’s 28%. Message online recall is 39% compared to TV’s 21%. Likability is at 26% online, compared to TV’s 14%.”

Read more…

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