The Intangibles

26th April 2012 by John

What makes a movie enjoyable?
I’m not talking about brilliant, groundbreaking or any other Oscar® promo-style hyperbole. I mean, why is one movie engaging while others are just empty calories? Read more…

Online Video Moves Your Products

17th January 2012 by John

“Viewers 64-85% More Likely to buy after watching a product video”

An interesting article from KISSmetrics about the power of online video to move products and services.
I expressed my feelings on this topic in this post a few months ago.
If you aren’t running video on your site, what are you waiting for?

Merchants! Ditch Fragmented TV. Online Video is the Future of Your Business.

20th November 2011 by John

Have a business? A physical, local business?
Before you dump a ton of cash into local TV spots hoping to bring in customers consider this recent study by Nielsen.

“Online video ads have a 65% general recall compared to 46% for TV ads. Brand recall online is also higher — 50% compared to TV’s 28%. Message online recall is 39% compared to TV’s 21%. Likability is at 26% online, compared to TV’s 14%.”

Read more…